轻松调频FM87.9频道介绍

　　在这个充满时尚味道的城市，需要一个符合城市风格和品味的声音来满足本地中产阶级和白领人群的感官享受，因此轻松调频FM87.9（EASY FM）应运而生。作为上海地区唯一的中、英双语主持频道，轻松调频FM87.9与其他广播频率相比有着得天独厚的优势。并且，与其他广播频率大众化的定位不同，轻松调频FM87.9的频道定位非常明确，即为上海的白领听众及中产阶级打造一个属于他们的频道。轻松调频FM87.9凭借其轻松悦耳的中、西方流行音乐，以及地道纯粹的英文主持魅力，始终是白领人士的最爱。
　 　轻松调频FM87.9不仅能给广大白领听众带来音乐上的感受，还能给各类时尚人士带来最新最有趣的信息，让大家在一天的忙碌生活中享受不一样的轻松。

明确的频道定位

　　与其他广播电台面向大众不同，轻松调频FM87.9从创立初始就明确的把广大白领听众作为自己主要的受众，并选择播放他们喜爱的音乐，讨论他们热衷的话题，因此受到广大白领听众的喜爱。

独具特色的中、英文双语主持

　　拥有众多外籍主持人，采用最地道的英文主持是轻松调频FM87.9独一无二的特色，这一点是其他电台无法与之相比的。来自不同国家的个性鲜明的主持人，配合本土的优秀中文主持人，在两种语言间自由地切换，默契的调侃，让您体验茶和咖啡同杯飘香的感受！无论是欣赏音乐，还是锻炼英语，或是了解世界，都能在这里得到充分的满足。

高素质的收听群

　　由于频道节目的特性，决定了FM87.9的听众绝大部分是高素质的白领人群，一部分在校的大学生，以及在上海工作或居住的外籍人士。同时节目主持人主持的方式和内容以及所播放的音乐风格完全能满足时尚人群的听觉需要，所以说轻松调频FM87.9的听众应该是具有相当消费能力的受众。相对于其他电台，轻松调频FM87.9的听众群定位准确，且相对固定，对于广告的投放很有帮助，能准确达到广告投放者所需要的目的。

来自世界各地的好听的音乐

　　音乐是轻松调频FM87.9的一个重要组成部分，由于频道自身具有无可比拟的资源优势，因此轻松调频FM87.9可以在第一时间从世界知名唱片制作公司获取并播放来自世界各地的最新的、最好听的音乐。这里汇集了全球顶尖流行音乐，引领听觉时尚潮流，时刻与世界同步。除最新的流行音乐外，由众多主持人精心挑选的经典好歌也会给大家带来听觉的享受。选择轻松调频FM87.9，必将给你带来全新的感觉。

强大的后台制作群

　　在坚持使用本地具有相当实力的制作群体的同时，轻松调频FM87.9还借鉴了西方最优秀的制作理念来认真制作所有的节目。在每一档节目的背后，都会有阵容强大的编辑、制作人员支撑，所有工作人员都具有丰富的广播经验。这样的节目组织结构使得轻松调频FM87.9与其他电台相比更具优势：节目内容更加丰富，制作更加精良，在保证节目整体连贯性的同时兼具有高质量的可听性。

FM87.9 (Easy FM) in Brief

In Shanghai, this modern city, we do need a voice accord with the city style to satisfy the need of local people, it is the reason why we make FM87.9 (Easy FM). As a unique Chinese-English bilingual radio station, Easy FM hit the airwaves on 87.9 FM in Shanghai and listeners are instantly attracted. FM 87.9 aired daily with its Western DJs covering most of the day’s programs with pop music and talk. The sound of native English speakers has always been a strong appeal to Chinese audiences, it’s a channel belongs to white-collar and middleclass audiences in a sense.

FM87.9 will bring you an easy time in your busy life with there Music and topics.

Specific Channel Concept

Compare with other radio stations, FM 87.9 would make all the white-collar listeners as our primary audience. We will broadcast the music they like and their favorite topics, so all the white-collar listeners should love it.

Unique Chinese-English bilingual broadcasting

English broadcasting is a characteristic of FM87.9. Now the innovative Chinese-English bilingual style of broadcasting has already become a distinct feature of FM87.9 with which no other Chinese radio station can compare. With their informative and interesting talks that constantly switch smoothly between languages, hosts of distinct personalities from different cultures give the listeners an enjoyable experience of both oriental and occidental flavors.

The Audience

The features of the programs on FM87.9 attract listeners of a higher educational background and better social status. The contents of the programs and the styles of the music on FM87.9 satisfy the taste of white-collar listeners, college students and foreigners who lived or worked in Shanghai. This delivers a class audience with a strong consuming ability. We consistently reach a clear and relatively stable listeners group. Advertising with FM87.9 is one the most effective means of reaching the largest growing population in China!

Good music from all over the world

Music is one of the most important parts on FM87.9. With its superior resources, FM87.9 can acquire the latest and hottest music from all over the world. Gathering all the world’s top artists and music, FM87.9 has become a trend-leading channel that connects China with the most interesting and important parts of this ever changing world.

Strong supporting team

Every program is supported by a team of editing and producing people of rich broadcasting experience, and also we absorb some western concept to make our program better. The composition of the producing team is another advantage of FM87.9 which guarantees better production, program integrity and quality accessibility.