中国国际广播电台轻松调频91.5

　　CRI Easy FM代表时尚，象征活力。它不但是喜新者的家园，也是怀旧者们的乐土。
　　CRI Easy FM通过丰富多彩的节目，将最新鲜的音乐、最时尚的资讯以及最真挚的情感传播给广大听众。现在，我们的热心听众已遍布全国10多个省市。每一天我们都会收到来自武汉、广州、大连、合肥、厦门等地的问候及反馈。通过信函、e-mail、电话和先进的SMS系统，使主持人和听众的关系更加紧密。
　　Easy FM以其新鲜的中西方流行音乐和中西主持人的双语魅力，始终是白领阶层的最爱。多年来，Easy FM已成为调频91.5的代名词。而另一个响亮的名字，Joy FM，则把白天的轻松延展为夜晚的欢乐。“你好 are you”成为每晚这个时段联接电台与听友的桥梁。
　　中国国际广播电台调频91.5，你轻松的选择，欢乐的选择。

独具特色的中、英文双语主持

　　英文主持长期以来一直是中国国际广播电台FM91.5的特色，现在的中、英文双语主持也是独具魅力，而这一点是其他电台无法与之相比的。这里有来自不同国家的个性鲜明的主持人，配合默契的调侃，在两种语言间自由地切换，让您体验茶和咖啡同杯飘香的感受！

高素质的收听群

　　由于频道本身节目的特性，决定了FM91.5的听众是一些高素质的人群，而节目内容和音乐风格完全能满足20岁～40岁之间的听众需要，以上两个条件决定了FM91.5的听众是高素质的、具有相当消费能力的受众。听众群定位准确，且相对固定，对于广告的投放很有帮助，并能准确达到广告投放主所需要的目的。

来自世界各地的好听的音乐

　　音乐是FM91.5的一个重要组成部分，通过自身的资源优势，FM91.5可以在第一时间获取并播放来自世界各地的最新的、最好听的音乐。这里，FM91.5汇集全球顶尖流行音乐，引领听觉时尚潮流，时刻与世界同步。

强大的后台制作群

　　在每一档节目的背后，都会有阵容强大的编辑、制作人员支撑，所有的人员都具有丰富的广播经验。这样的节目组织结构使得FM91.5与其他电台相比更具优势：节目内容更加丰富，制作更加精良，在保证节目整体连贯性的同时兼具有高质量的可收听性。

CRI Easy FM in Brief

CRI’s domestic music service has been rocking the nation since the inception of Easy FM in 1989. Easy FM hit the airwaves on 91.5FM in Beijing and listeners were instantly attracted. Easy FM airs daily with Western and Chinese DJs covering most of the day’s programs with pop music and entertaining banter.

The sound of native English speakers has always had a strong appeal to Chinese audiences in Beijing and beyond. An increasing number of cities are relaying CRI’s music programs and everyday listeners from major cities including Wuhan, Guangzhou, Dalian, Hefei and Xiamen send CRI their feedback.

In the years following Easy FM’s launch, CRI’s music service has experienced a series of milestones in its development. One such milestone was the formation of bilingual programs that began with Joy FM, a nightly two-hour show that has been gaining popularity nationwide. It was as if the boldness of western coffee and the strength of Chinese tea were mixed together to create one intoxicating and sweet experience!

So many listeners in China love CRI’s music programs that we are inspired to keep making our programs even better. Media reports as well as direct feedback from listeners has confirmed our reputation. Surveys show that CRI’s music programs are some of the best-loved radio shows amongst the country’s increasingly affluent middle class.

English broadcasting has long been a characteristic of Easy FM. Now the innovative and unique Chinese-English bilingual style of broadcasting has already become a distinct feature of Easy FM.With their informative and interesting conversation that switches smoothly between languages, our DJs distinctive personalities from different cultural backgrounds give listeners an enjoyable listening experience.

The features of the programs on Easy FM attract listeners of a higher educational background and upwardly mobile middle class. The contents of the programs and the styles of music on Easy FM satisfy the taste of listeners aged primarily from 20 to 40. Our audience has an increasing amount of disposable income and spending power. Advertising with Easy FM is one of the most effective means of reaching this fast growing segment of the Chinese population.

Music is one of the most important parts of Easy FM. With its superior resources, Easy FM can acquire the latest and hottest music from all over the world. Gathering the world’s top artists and music, Easy FM has become a trend-setting station that connects China with the most interesting and important parts of this ever-changing world.

Every program is supported by a production and editing team with rich broadcasting experience. The composition of these production teams is another advantage of Easy FM which guarantees better production, program integrity and quality.